Services

two21 will do whatever it takes to help you tackle your communications challenges, but the majority of its expertise falls within three service categories.

Creative Content

two21 revolves around creating great content, especially the written word. two21 excels at creating engaging copy and crafting just the right words to illuminate your message with your target audiences and enhance your search engine optimization (SEO).

Providing creative content can also mean helping you put together audio and video for the web. two21 partners with some of the best talent in the Indianapolis area that are skilled on the technical side. Meanwhile, two21 takes care of the scripts, the talking points and other details to make your content rich and compelling.

For two21, the process for creating great content begins by conducting a thorough analysis of your organization, mission, industry, employees and customers. two 21 keeps on top of trends and industry news by maintaining a steady diet of good information and monitoring appropriate media sources.

Examples of creative content:

  • Case studies
  • White papers
  • Feature writing/articles
  • Blog writing/editing
  • Social media writing
  • Web copy
  • News releases
  • Newsletters
  • Op-eds
  • Letters
  • Copywriting for print collaterals
  • Advertising copy
  • Speeches
  • Video scripts
  • Podcast scripts

Sustainability Advocacy

Does your organization have advocates who support your mission? If you already have advocates, two21 can help you provide them with actionable tasks, toolkits and templates for helping you achieve your mission. If not, two21 will help you figure out who they are and how you can engage them.

As a sustainability advocate, two21 works with not-for-profit organizations to help execute specific projects, provide counseling and, when appropriate, serve as a board member.

Communications Strategy

Quality content, slick advertising and a well designed website are useless if nobody notices. two21 will put your content and mission to work with a detailed communications strategy.

The process of creating a communications strategy includes creating measurable objectives, targeting audiences, identifying the best tactics and evaluating the results.

An effective communications strategy may require a simple approach or several moving parts. two21 is experienced, knowledgeable and ready to assist you.

Examples of communications strategies:

  • Media relations
  • Issues management
  • Reputation management
  • Crisis communications
  • Social media
  • Interactive marketing
  • Social responsibility
  • Employee communications
  • Corporate communications

Interested in checking out some of two21’s work? Visit the Samples page for examples and case studies.