Hello. My name is Ryan and this is the brand-spanking new blog for two21 LLC. Welcome!
For the past several years, I’ve watched blogging take off. About eight years ago, I remember my wife reading some entertainment journalist’s blog during an awards show. The author was posting live throughout the event. I thought, “why would anyone want to read that?” Apparently my wife, she was guffawing at many of the blogger’s comments.
Eventually, I got it. I figured out why people blog. I even started my own blog just to try and get a laugh out of my friends – sometimes it worked. I blogged steadily for about a year and then it faded into the cyber-distance.
I watched company after company launch blogs and I watched company after company neglect their blog.
More recently, I’ve contributed to other organizations’ blogs as a guest author, regular contributor and vlogger. I’ve attended Blog Indiana, twice. I’ve edited others’ blogs and even debated over the ethics of ghostblogging.
So in this obligatory first blog post for my new business, I want to tell you about what I plan to post. It really comes down to two things: communications and sustainability.
The majority of my posts will revolve around public relations, marking and communications issues and where that intersects with sustainability topics such as conservation, environmental issues, urban ecology, sustainable agriculture, renewable energy, recycling, multimodal transportation, improving community health and even education.
Of course, this is my blog and I reserve the right to post whatever I want, change course, whatever.
Anyway, that’s it for now. Tell me what you like and/or what you don’t like. Feel free to agree or disagree. And most importantly, let me know if you there might be an opportunity to work together.
Thanks for reading.