Whenever I tell somebody the name of my business, I often hear this, “What is the significance of two21?” or some hybrid of that question.
It’s a fair question. After all, I could have named my business something more obvious or descriptive like Ryan Puckett Communications, RMPR (my middle initial is M), Ryan Puckett Consulting, etc. But those just didn’t do it for me and I settled on two21 LLC.
The name two21 is a reference to one of my favorite movies as a child and it remains a comedy classic – Mr. Mom starring Michael Keaton as reluctant stay-at-home-dad Jack Butler.
There is a scene in the movie in which Jack’s wife is getting picked up in a limo by her new boss, Ron Richardson (played hilariously by Martin Mull).
In a feeble attempt to impress Ron with his machismo, Jack grabs a chainsaw from the shed, puts on a tool belt and dirty clothes, a pair of safety goggles and swaggers into the room where Ron is waiting. He offers Ron a handshake with a live chainsaw in his other hand. After offering Ron a beer and a scotch at 7:30 in the morning, he goes on to tell Ron how he’s going to tear down some walls in the house, add a whole new wing and, of course, re-wire it all himself.
Ron asks, “Yeah? You gonna make it all 220?”
Jack, having no idea what he’s talking about replies: “Yeah. 220… 221, whatever it takes.”
Enter Jack’s wife…
So that’s where the name two21 comes and I like it for my business because a) I think it’s a funny scene and b) I’ll do “whatever it takes” to make a communication project or campaign a success.
After sitting on this name for some time, my wife gave birth to our son on September 26, 2009, at 2:21 a.m. I thought it was serendipitous and provided yet another reason to go with two21 as the name of my business.
With his presence in my life, I’m even more committed to sustainability issues and challenges that confront our American culture. I wish a brighter future for him and I want to support companies and organizations working to make this world a cleaner, healthier, smarter and better place to live.